The Tick suite of products includes:

Online  Personality and Jobfit questionnaires – we believe everyone should do one of these to assist their self-understanding!

Des Hunt’s 3 Books: What Makes People Tick, How to Sell the Way your Customer Buys and I Love You but How Do I Live With You
Paper-based Personality profile questionnaires

These materials have been used for over thirty years by people around the world including trainers, consultants, coaches, career advisors, managers, teachers and others who need to have a better understanding of themselves as well as those they are trying to teach, communicate to, motivate, persuade, influence or to simply live with.

Some of the many applications for the Tick materials are:

  • In Business – Sales/Leadership/Customer Service Training
  • In Schools – Career development / Mentoring programs / Staff Development days
  • At Universities – Career development / Mentoring programs / in Academic programs / staff development
  • For Training Companies – Any sort of Communication training / Conflict Management training
  • For individuals – self-awareness and career guidance

tick Bird Profiles

The Bird Profiles are based on 4 different personality types


Motivated by Authority and Power

Wants to have the control and the freedom to get results. Wants to be the boss.


Motivated by Popularity and Applause

Wants to be recognised, thanked and applauded for who they are and what they can do.  Wants to be the centre of attention.


Motivated by the Security of facts and systems

Wants to work and live within structures and laid down procedures. Wants to be right.


Motivated by the Security of Belonging

Wants to be supportive and appreciated as an important member of the team.  Wants friendship, approval and to be loved.

Des Hunt


The late Des Hunt was a best-selling author and the creator of the Tick range of materials. He was an international speaker, trainer, and consultant for over 27 years, with degrees in Business Studies, Human Resource Development and Psychology. Des conducted speaking presentations and training seminars throughout Australia, New Zealand, South East Asia, South Africa and the Pacific Region.

Andrew Cole


Andrew Cole has taken a fresh approach to the proven training products created by Des Hunt. Tick is a range of highly effective and simple to use personal and professional development materials which use (copyrighted) bird symbols to explain and understand human nature and behaviour.

The History of Tick

  • Des Hunt – Studies Business and Psychology

  • First Tick Workshop

  • First Tick Personality Questionnaire

  • Des Hunt publishes “What makes people Tick”

  • “What makes people Tick” registered with National Library

  • “What makes people Tick” reprint

  • “What makes people Tick” reprint

  • Des Hunt publishes “How to Sell the Way Your Customer Buys”

  • “What makes people Tick” reprint

  • Des Hunt publishes “I Love You But How Do I live With You”

  • Andrew Cole starts working with Des Hunt

  • “What makes people Tick” reprint

  • Tick Questionnaire goes online

  • “What makes people Tick” reprint

  • “What makes people Tick” 2nd revised edition

  • “What makes people Tick” eBook

  • “How to Sell the Way Your Customer Buys” eBook

  • “I Love You But How Do I live With You” eBook

  • New Tick logo and Website