USE TICK’S PERSONALITY BIRD TYPES TO BUILD YOUR COMPANY CULTURE.

You don’t need to work at Google or Apple to experience a company culture. It’s more than team building or having a ping-pong table. Forget size or investor backing. Small brands are succeeding, regardless of size, with a strong company culture.

A company culture is how people act and interact within an organisation. It’s a collective set of beliefs, values, attitudes, and behaviours – your company’s ‘worldview.’ It’s less what we do and more how we do it. Every company, and team, has one, whether you realise it or not.

Company cultures are built from the inside out

The best example of a strong culture is when leaders and employers understand (and promote) the company’s values, because they’re reinforced within its DNA. It’s brought to life in daily operations, training, decision-making, and hiring. It’s a sense of ownership. Think of Apple. They attract a specific type of talent, because of what they stand for.

Culture, done right, transcends into the marketplace. It’s lived, breathed, embodied, and adored. It’s both an intentional and natural process. Managers and owners can lean into tools, such as Tick’s personality tests, to help construct a company culture.

This brings us to the most important point of this article.

Tick is designed for team members, not psychologists.

Not complex acronyms that you’ll forget within a week.

But an immediate understanding of who you’re hiring and working with.

Build the Tick language into your culture 

Want to deepen the connection between your people? Instead of a Friday lunch, why not plan a fun game of ‘which bird type will win this…?’ Get all your staff to complete their Tick profile and group the Eagles, Peacocks, Owls, and Doves.

When your company wins a new client, this could be a fun, valuable team activity. Together, determine which bird type they are, so you can best match the employees to their project.

Activities like this unite your people, while also bringing attention to the (important) nuances that help people work together, communicate, and collaborate. Using Tick’s engaging, easy to interpret bird types keep the otherwise complex topic of personalities, light-hearted.

Don’t know what your company culture is? Worried that it doesn’t match what you envision it to be? This is where you start – by figuring out the ‘personality’ of your people.