July 10, 2019
July 31, 2019

You don’t need to work at Google or Apple to experience a company culture. In fact, small brands are dominating their niche, through investing in their company culture. 

So, what is culture, in a corporate setting and why is it important? 

It’s more than team-building or having a ping-pong table. In short, company culture is how people act and interact within an organisation. Just like how we experience it socially, company culture is a collective set of beliefs, values, attitudes and behaviours… your company’s ‘worldview.’ It’s less what we do and more how we do it. 

Every company, and team, has one… whether you realise it or not. 

The best example of a strong culture is when leaders and employers understand (and promote) the company’s values, because they’re reinforced within daily operations… through training, decision-making, and attracting talent. It’s a sense of ownership. Think of Richard Branson in the travel space or Steve Jobs, with Apple. These companies attract different personality types, than others. 

Employees become advocates for the company’s culture, in client meetings and public settings. Successful cultures transcend into the marketplace.

Company cultures are built from the inside, out. 

If it begins behind closed doors, owners and managers must consciously create a culture… before dynamics form and teams learn their own ‘language.’ 


This brings us to the most important point of this article… 

There are tools available to help you, and you won’t find anything more engaging easier to implement, based on science, than Tick’s personality bird types. 

Tick is designed for team members, not psychologists. 

Not complex acronyms that you’ll forget within a week. 

But, an immediate understanding of who you’re hiring and working with.

You can have a lot of fun using Tick to communicate.  

Want to deepen the connection between your people? Instead of a Friday lunch, why not plan a fun game of ‘which bird type will win this…?’ 

Get all your staff to complete their Tick profile and group the Eagles, Peacocks, Owls and Doves. 

When your company wins a new client: As a team, determine which bird type they are, so you can best match the employees to their project. 

Activities like these unite your people, while also bringing attention to the (important) nuances that help people work together, communicate, and collaborate. And using Tick’s fun, easy to interpret, bird types keeps the otherwise complex topic of personalities, light-hearted. 

Don’t know what your company culture is? Worried that it doesn’t match what you envision it to be? 

Fill in your details in the red form to receive FREE TRIALS of our profiles. Then, it’s over to you how to teach your people the Tick ‘language.’ 

Once you figure out what your culture is, you can clarify the personality types that complement it. 

We’re here, if you need us.


Get 3 FREE TRIALS of our profiles for your organisation.