We can’t go a day (or an article) without talking about personalities. How our minds work is at the core of everything we do. And, in fact, life overall.
In a business sense, the personalities of your employees’ impact everything – from output and performance, to reputation and brand. So, take a moment and consider: what is your company’s personality?
Is it playful or conservative?
Innovative or ‘rule’ abiders?
Feminine or masculine?
And this goes beyond the colours you have on your website. What energy are you presenting in client meetings? Do you judge business success on relationships or metrics?
It’s not just your employees who (often unconsciously) craft your company personality. You, as management impact this, too. We tend to mistake brand personality as what the public ‘sees.’ But this is just the tip of the iceberg.
Yes, you can explore words that help describe the characteristics of your brand. We’ll go through this exercise in a moment. But what this exercise is missing is a deep dive into your PEOPLE.
The real question is… how my people are contributing to the company personality. The only way to answer this question is by better knowing your staff (and management). We can do this through tools like Tick’s personality profiling system, that categories your people into one of four ‘bird types.’ Once you know your employees by their bird types, you can understand how they’re communicating, making decisions, showing up for clients, and their intrinsic needs.
If you think this sounds too hard or you don’t ‘have time’, Tick’s personality resources are easy to understand, implement, and make important changes with. It’s the foundation of all good business decisions.
Use Tick’s profiling tools before you do anything – to put it into context for YOUR company. Then, move onto exploring your archetypes.
In the book, Building Extraordinary Brands Through the Power of Archetypes, the authors suggest archetypes convey a meaning that makes customers relate to a product as if it actually were alive in some way.
They explain the 12 brand archetypes, as follows:
> Creator: Self expressive, a visionary, and an innovator. The Creator is driven by launching something that’s valuable and often artistic.
> Hero: Like a superhero, this archetype goes where others are too scared.
> Outlaw: Revolutionary problem solvers, Outlaws pioneer new, at times crazy, products.
> Lover: Intimate and connected, Lovers believe in relationships above all.
> Everyman: He’s the people pleaser. He does good work, but nothing out of the box.
> Sage: And then there’s the opposite, encouraging new insights and thought.
> Explorer: Like the name suggests, freedom is a must-have for the Explorer. Non-conformist, pioneering a movement.
> Innocent: Everything that’s good, youthful, and carefree.
> Ruler: The controller. He makes big promises.
> Jester: The class clown. Laughing is mandatory.
> Caregiver: Protective and a server. Caregivers have big hearts.
> Magician: Where dreams come true.
While knowing your brand archetype/s can you accurately represent it in the public eye, what’s more pressing is understanding how your PEOPLE make an impact. Fill your details in the red form and we’ll send your free trials of the tools.