As humans, we don’t buy things. We make decisions based on our emotions. We think we want the new iPhone. But really, we desire the status it evokes.
The best salespeople know this. A whole industry is based on it (advertising). In fact, at Tick Concepts, our entire business explores the way people think, act, and communicate. But before we jump into a special offer for you, let’s touch on the interesting buyer-seller relationship.
We’re self-centered creatures. We’re constantly tuned into radio station, hat’s in it for me (WIIFM). People only really ever ‘buy’ two things: an answer to a problem or to feel good. The key is going beyond features and benefits, exploring the emotions behind it.
We don’t buy a TV, we buy pleasure.
We don’t buy insurance, we buy avoiding pain.
We don’t buy mobile phones, we buy making life easier.
We don’t buy designer labels, we buy looking good to others.
We don’t buy fashion, we buy being part of the crowd.
We don’t buy electric drills, we buy fast holes!!
Get the picture?
It makes you think about selling in a completely new light, doesn’t it? Think about these selling ‘hot buttons’ and how they connect to your products and services.
Tick’s personality profiling tools help you sell to your customer, in a way they can actually hear. See, while you might be able to predict that your training company is helping consultants come across as professional, Tick takes it one step further. You can nurture this emotional desire, while tailoring your conversation to their bird type.
There are four (Eagle, Peacock, Owl and Dove) and each one represents very different personality types.
Are they an Owl? They’ll respond to facts and figures. A Dove? Connect to them through approval and inclusion. For a limited time, we’re offering free samples of our profiling tools.
Fill in your details in the red form and we’ll send you the resources.
If you’re a HR Manager, Business Owner, Facilitator or Consultant, you’re always selling.