April 19, 2022

“The quality of your life is determined by the quality of your relationships. The quality of your business is no different.” Harvey Mackay, a successful businessman, said this. Tony Robbins mirrored this sentiment: “The quality of your life is the quality of your relationships, because that’s where emotions are most magnified.”

Relationships are the heart of business.  

In the past two years, we’ve seen relationships change and transform, with societal shifts. Understanding your team, employees and management is more important than ever. Tick’s online personality assessment can help you with this, especially if your team is remote, hybrid or somewhere in between.

In times of crisis and change, you can see the nuances of people’s personalities front row and centre. Pleasantries fall by the wayside and the burden of the unknown reveals character, otherwise hidden. As leaders, it’s essential to understand the mix of personalities in your team, so you can best manage any fear, conflict, and issues that arise.

The four bird types (and what to expect from each)   


  1. Doves need to be reassured of their sense of belonging. They respond to stability, are kind and sentimental, care about people’s feelings, and try to eliminate risks. Yet, they’re not quick to change their patterns and don’t work well under pressure. Questioning their loyalty is hard for Doves to swallow.
  2. Peacocks love talking about themselves, tend to exaggerate, are emotional and require touch, and are quite unorganised. They’re not quiet for long, aren’t known for being good listeners, and aren’t exactly a homebody.
  3. Eagles appear in control, keep conversations short, are highly competitive, and their career comes first. Eagles aren’t patient, but they don’t break promises.
  4. Owls need solitude and plenty of time to make decisions. They’d rather stay in than go out, are fussy, and always take an intellectual approach. Don’t rush an Owl or expect them to know what you want or be optimistic. Owls aren’t the life of the party.


With a range of different personalities at play, it’s important to identify and understand them. By knowing which bird type to attribute to your team members, you can diffuse issues, manage expectations, and support their needs in the always-changing workplace – at the office, at home or your company’s happy in-between.

Fill in the red form below and we’ll send you samples of the Tick personality assessment. It’s also a fun, team-building exercise.

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