What is Tick?


Andrew Cole has taken a fresh approach to the proven training products created by Des Hunt. "What Makes People Tick" is a range of highly effective and simple to use personal and professional development materials which uses (copyrighted) bird symbols to explain and understand human nature and behaviour.

Now bringing the course content online to make it available to a world-wide audience. The What Makes People Tick suite of products includes:

  • Online-based Personality and Job fit questionnaires
  • Books such as What Makes People Tick, How to Sell the Way your Customer Buys and I Love You but How Do I Live With You
  • Paper-based Personality profile questionnaires
  • Sales Rep's Companion
  • Top Tips for Trainers

These materials have been used for over thirty years by people around the world including trainers, consultants, coaches, counsellors, managers, teachers and others who need to have a better understanding of themselves as well as those they are trying to teach, communicate to, motivate, persuade, influence or to simply live with.

Some of the many applications for the What Makes People Tick materials are:

  • Sales Training
  • Personal Coaching
  • Leadership Training
  • Communication Training
  • Conflict resolution
  • Customer service training

The Bird Profiles are based on 4 different personality types -

Peacock (Motivated by Popularity and Applause). Wants to be recognised, thanked and applauded for who they are and what they can do.  Wants to be the centre of attention.

Dove (Motivated by the Security of Belonging).  Wants to be a supportive part of a group.  Wants to be appreciated as an important member of the team.  Wants friendship and approval.  Wants to be loved.

Owl (Motivated by the Security of facts and systems). Wants to work and live within structures and laid down procedures. Wants to be right.

Eagle (Motivated by Authority and Power).  Wants to have the control and the freedom to get results.  Wants to be the boss.


The late Des Hunt was a best-selling author and the creator of the ‘What Makes People Tick’ range of materials. He was an international speaker, trainer, and consultant for over 27 years, with degrees in Business Studies, Human Resource Development and Psychology. Des conducted speaking presentations and training seminars throughout Australia, New Zealand, South East Asia, South Africa and the Pacific Region.