SIMPLE STRATEGIES TO SPEAK TO A GROUP (AND ONE BIG TIP TO CONNECT WITH THEM BETTER)

Speaking is one of the first skills we learn as children. But when it comes to getting on a stage and interacting with a group, that’s a whole new world (or at least it seems).

We’re told to picture the audience naked. For most, this just initiates the anxious, sweaty-palms reaction. You don’t need to be born with some ‘public speaking gene’ like those people who are master salesmen (or women).

Yes, authenticity and knowing your content helps build a connection with your audience. But there’s an ingredient that most people don’t take the time to think about… WHO they’re talking to.

Let’s backtrack for a moment. Before that, it’s important to first understand you’re going to be connecting with all types of people (with varying personalities who convey your message through their individual lens).

Wrap your head around this, and you’ll be able to deliver your talk in a way that connects with more people. While you might not be able to find out the personality of every person, you can use a simple profiling test to learn about characteristics of common types.

For this, you can use Tick’s personality profiling tools. You’ll love the four bird types that are easy to comprehend and weave into your talk. Add elements for Doves, Owls, Peacocks, and Eagles, so you can ‘speak’ to all.

And while we’re here, let’s touch on some strategic tips to improve your message delivery.

Use storytelling

Most conversations involve stories. We might not even realise this. “Last year, I went to Italy. This crazy thing happened…” Stories are everywhere, and they bind us, as humans. Leverage the power of storytelling to help your audience connect with you.

Look at each individual

Although this is difficult when you’ve got a large team but try to get to know your people. This will turn a generic talk into more of a personalised constructive chat. Get your audience interacting with you. Look them in the eye and get chatting. And even better, ask them to take a Tick personality test first, so you can connect with them on a deeper, intrinsic level.

Watch your body language

Are you constantly looking down? What about your posture. Are you slouched? Guide your audience to understand your messages by using positive body language. This could include hand gestures, movement throughout the room, and emphasising points with voice tone changes. You can say a lot, without even opening your mouth.

Whether you’re a team leader, manager or CEO, use helpful tools like Tick’s personality profiling resources to help make your talks more engaging, motivational, and actionable.

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