THE IMPORTANCE OF REVISITING YOUR BUSINESS WHY

Do you know your business why? You know, that reason why you started it in the first place. I’m not talking about your vision or mission statements. These are important, yes, but they’re often not the reason why you started this journey.

Let me explain.

Your vision could be something like ‘we help teach entrepreneurs how to nail the perfect pitch and get funding for their business.’

Your ‘why’, on the other hand, is something closer to your heart, like ‘I want to help more people launch their own businesses and life fulfilled lives.’ Often, your why is linked to a personal experience. Maybe you struggled to gain traction in the first few years of launching your own company and you want to teach people what you’ve learned.

It’s the thing that gives you motivation and drives you to make a difference. For business owners, life gets busy. Over time, you can start to forget your ‘why.’ It might start to look blurred as your business evolves. This is why it’s essential to nurture it.

Don’t lose sight of your why 

Your why is your biggest motivator. When you’re caught up in growth strategies, talk of ROI, hiring and letting people go and anything else that comes up, your why can help you stay focused and grounded. This sense of purpose will help you keep a clear head as you’re navigating your way through your business journey.

With business come obstacles, however big or small. By revisiting your why, you’ll stay true to yourself and the reasons you started your business.

To make sure your why is aligned with continued success, ask yourself these three questions:

– What are my strengths?

– What energises me and fuels my passion?

– How can I measure my why to translate in my life work and purpose?

Having a clear understanding of what drives your work will show you what you want not only in business but in life. It’s also good to know that it’s okay if your why changes with time. The important thing is that there’s always a why to come back to, no matter what it is. This will ensure the continued success and growth of your business, in line with your goals and life purpose.

Spend time with yourself. Clear your mind and let yourself explore what really gets you out of bed in the morning. The more passion that drives your business the greater success you’ll have.