HOW TO ADD VALUE, ESPECIALLY IN A RECESSION, USING THIS TOOL.

Playing the blame game is easy to do. To attribute an issue to something or someone else, instead of taking responsibility. We see this a lot in every level of the workplace.

Lost a client? We blame the economy. Business is slow? It’s the Government’s fault. Can’t find good contractors or staff? The education system isn’t right. We all do this, but if we’re honest with ourselves, we have more power than we realise.

In times like now, where inflation is high and we’re on the cusp of a recession, we have two choices: to give our power away or to use uncertainty as fuel to be of greater service. And to be of value, you need to know what people truly need. This is where Tick’s personality assessments come in.

Our personalities govern our lives

The great Alan Weiss, a hero in the consulting world, talks about understanding the full spectrum of value you can provide.

Take the time to discern what your clients deem valuable. Every client is different. Then, distil your value proposition. Identify who you can deliver more value to, relative to competitors – focusing investments on your most valuable customers.

You can also use tools such as Tick’s personality profile assessments to help you better understand your clients. You can use these questionnaires directly in your training or provide as a value-add. If you’re a consultant, you’re the independent expert coming in to improve the client’s condition.

Having a suite of tools to help you do this, both at the beginning and throughout the training, will set your service apart. Tick’s bird types will empower your clients, identifying opportunities to leverage and weaknesses to work on.

In times of uncertainty, self-awareness is one of the most important traits to have. Together, you and Tick can help your clients develop it.

Use Tick in all parts of your business 

Tick’s personality tools are also beneficial internally, in other areas like sales and marketing. Once you get to know the traits and qualities of each Tick bird type (Peacock, Dove, Eagle, and Owl), you’ll be able to improve how you communicate with and serve your customers.

You can come up with surprises that help make your people feel special and safe. You can also use it to diffuse problems and even avoid them altogether. By learning about the Tick bird types, you can improve how you interpret the subtle cues in which people tell you who they are – to run a business that’s valuable, no matter the economic climate.